I worked with the owner and creator of Lift from the start to create a solid brand image. Through the years we have collaborated closely to extend the brand's reach to a worldwide audience.

My work with Lift has included working on the name & logo, lifestyle & product photography, web design, print & video.

Lift is a company that has for the past 10 years been obsessed with creating user-friendly hydrofoils for everyone. They have created something out of a mix of everything they love: surfing, flying and deep powder snowboarding. The feeling it evokes holds a category of its own and the've set out on a mission to bring it to the world.

This is just the beginning as hydrofoiling is literally taking off.

Here's a look at our gear for 2016. Visit our online shop: liftfoils.com mhlcustom.com Music: Los Bronson Riders: James McGrath, Kiko Dalmau, Luigi Miranda Camara: Pamela Baez, Raymesh Cintrón Edit: Pamela Baez