Identity | Design | Photography | Web | Illustration

My brothers' and I created Lasso back in 2013 and ever since it has grown to become a brand that has many followers all over the world. We elaborate dog collars and leashes with knots our dad taught us while growing up on our sailboat. The first collar was made for our lovely adopted dog Gaia and many more have been made since and worn by many humans' best friends all over the world. This, I think, is pretty pawsome.

For Lasso I was in charge of branding, web design, photography, generating content and social media management as well as all the little details that come with running a little business :)